AI outbound calling that works your own list

What a campaign is here

A campaign is a contact list, a short brief, and a start time. The list is imported as a spreadsheet, the brief is what the agent should mention on every call, and details that differ per person — a date, an amount, a batch name — are merged into the call from the row itself.

From there it dials on its own and keeps its own book on every contact:

• Each contact carries a status, how many attempts have been made, and what happened last time.
• Calls are placed several at a time rather than one after another, at a rate set by your plan.
• A campaign can be scheduled, and repeated on a cycle if the work is recurring.
• A contact who asks to be rung back later is flagged as one rather than dialled again blindly.
• Somebody who says they are not interested is marked, and the campaign is finished with them.

What comes back from each call

Every call ends with an outcome, and the outcome is the point of the whole exercise — it is the difference between a list you have called and a list you know something about.

Connected calls and unanswered ones are counted separately, so a campaign report is not flattered by ring-outs. Somebody who picked up and hung up during the greeting is its own category, because a lot of those means the opening line is the problem rather than the list.

• Booked, when the call ended in an appointment.
• Lead saved, with what they wanted, their city and a callback number.
• Callback asked, with the time they said.
• Not interested, marked and left alone.
• Feedback collected, when the campaign was a feedback run.
• No answer, voicemail, or hung up early, counted apart from the rest.

The rules this runs inside

Outbound calling to Indian numbers requires DLT/TRAI registration, the consent of the person being called, and the permitted calling window of 9am to 9pm. We set that up with you before campaigns run rather than around you, and the dashboard says so on the campaigns screen itself.

The boundary is the list, not the direction of the call. Ringing your own customers, your own enquirers and the people who registered with you is a normal thing for a business to do. Buying a list and ringing strangers is a different business, it is prohibited under our terms of use, and it is the fastest way to get your own number blocked.

Every outbound call opens with the same spoken recording disclosure as an inbound one.

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What businesses actually use it for

The pattern is always the same: more numbers that deserve a call than people with time to call them.

• Following up the enquiries an advertisement produced, twice, without anybody’s evening disappearing.
• Reminding people of an appointment, a renewal or a payment date.
• Feedback calls after a visit, a delivery or a service.
• Registration and admission drives, ringing the people who signed up to confirm and answer questions.
• Reactivating your own past customers, in the language they are comfortable in.