Feedback calls that get answered, because they are calls

A feedback form gets ignored and an SMS survey gets deleted. A phone call, in the customer’s own language, a day after the service, gets a rating and a sentence about what actually happened. VokaLQ makes those calls for you, files every answer against that customer’s record, and flags the unhappy ones for a person to ring back.

In short

  • A spoken feedback call, not a form: a rating out of five plus what the customer actually said.
  • Asks your own questions, in English, Malayalam, Tamil, Hindi or Arabic.
  • An unhappy customer is flagged, and the problem is recorded as its own line.
  • Anyone who asks for a person becomes a callback with the transcript attached.
  • Every answer files against that customer’s record, and the whole board exports.
Two days after the service, feedback campaign
InboundFri 11:18 IST · 00:34

vokalq കഴിഞ്ഞ ബുധനാഴ്ചത്തെ service എങ്ങനെയുണ്ടായിരുന്നു? അഞ്ചിൽ എത്ര മാർക്ക് തരും?

caller Work കൊള്ളാം, മൂന്ന് തരാം. പക്ഷേ വരാമെന്ന് പറഞ്ഞ സമയത്തിൽ നിന്ന് രണ്ട് മണിക്കൂർ വൈകി.

vokalq അത് ശരിക്കും ബുദ്ധിമുട്ടായി. ഞാൻ ഇത് രേഖപ്പെടുത്താം, ഒരാൾ തിരിച്ചു വിളിക്കും.

Rating
3 of 5
Issue flagged
Technician two hours late
In their words
“work is fine, timing was not”
Callback
Raised for the service manager
Campaign
198 rated · 11 callbacks

The complaint arrived as a call to us, not as a review to everyone.

Why nobody fills in the form

Not because they have nothing to say. Because saying it costs them a link, a page, a rating widget and a text box, and the moment for saying it passed while they were doing something else.

The businesses that do collect feedback usually do it by ringing people, and that works — which is precisely why it stops happening the week the shop gets busy. It is the first job to be dropped and the last to be missed, until a bad review turns up that nobody saw coming.

Ways to ask a customer how it went
What you get backWhat you learn
A feedback formWhatever a link can extractA rating, if anyone opens it
An SMS surveyA number, from the few who replyA score with no reason attached
A press-1-to-5 IVR callA keypad digitThe score, never the sentence after it
A spoken callA rating and what they actually saidThe reason, in their own words, in their own language

What a feedback call sounds like

Short. The agent says who it is calling on behalf of and why, asks for a rating out of five, and asks whatever else you want asked. If the customer wants to talk, it listens and records what they said in their own words rather than reducing it to a number.

It runs in the customer’s language, and it is a conversation rather than a keypad survey: nobody is asked to press 1 for satisfied. The whole thing is usually under a minute.

An unhappy customer, caught before the review
FAFiroz A.+91 85930 08XXX
  1. Service completedWedAC servicing · technician two hours late
  2. Feedback callFri 11:18Rated 3 of 5
  3. Issue flaggedFri 11:19“work is fine, timing was not”
  4. Callback raisedFri 11:19Assigned to the service manager
  5. ResolvedFri 15:40Next visit scheduled, no charge

The complaint reached the office instead of the internet.

What happens when somebody is unhappy

The call is marked as carrying a problem, and what the problem was is written down as its own line rather than buried in a comments field. That is the record your team acts on.

A customer who is upset or asks for a person is not argued with. The agent takes the details and hands the call over as a callback, so somebody rings them back knowing what was said — which is a materially different conversation from calling a customer blind after seeing a one-star rating.

Where the answers go

Onto the customer’s own record, next to their calls, their bookings and their messages, so the feedback belongs to a person with a history rather than to an anonymous response row.

The campaign keeps its own tallies as it runs — how many were dialled, how many answered, how many rated, how many turned into callbacks — and the whole thing exports when you want it somewhere else.

Speaks English · Malayalam · Tamil · Hindi · Arabic · plans from ₹5,499/month

FAQ

Feedback calls: common questions

Can AI call customers to collect feedback?

Yes. Feedback calling is a module of its own. You give it the list and the questions, it rings each customer after the service, asks for a rating out of five and whatever else you want asked, and files the answer against that customer’s record along with anything they said in their own words.

Is this an IVR survey where you press 1 to 5?

No. It is a spoken conversation. The customer answers in words, in their own language, and can say more than the question asked for — which is where the useful part of feedback usually lives. Keypad surveys get a number and lose the reason.

What happens if the customer is unhappy?

The response is flagged as carrying a problem and the problem itself is recorded as a separate line. If the customer is upset or asks for a person, the call becomes a callback with the transcript attached, so whoever rings back already knows what happened.

Which languages can it collect feedback in?

English, Malayalam, Tamil, Hindi and Arabic, including mixed Malayalam and English. Feedback is where language matters most: a customer being polite in their second language will say everything is fine, and say something more useful in their first.

When does it call?

Within the permitted 9am to 9pm window, on a schedule you set — usually a day or two after the visit, delivery or service, while it is still fresh. Campaigns can repeat on a cycle so the calls keep happening without anybody scheduling them each month.

How do I see the results?

On a feedback board in the dashboard, with the running tallies for the campaign — dialled, answered, rated, callbacks raised — and each response sitting on the customer record it came from. Everything exports to CSV.